The print versions of paid-for national newspapers saw further declines in estimated readers in the year up to March 2015, according to the latest set of National Readership Survey (NRS) figures.*
But audiences at most titles enjoyed huge, and in most cases, spectacular, rises in digital readerships.
The other notable feature in the statistics is the large increase in print readership for the two main free titles, the London Evening Standard – up 25% on the previous year – and Metro, up 8%.
– The future of news may lie in digital devices like the iPad and Kindle — if publishers can remake their product and improve their means of reaching customers. “I think papers could better exploit the data they have,” he says in the article. “They need better contextual targeting and ad-effectiveness measurement.”
– Publishers aren’t providing what’s monetarily valuable. “The verticals that drive traffic are things like sports, weather and current news, but the money is in things like travel and shopping,” Varian says in the article. “Pure news is the unique product that newspapers provide, but it is very hard to monetize.”
– Pay walls won’t work.
Before it is too late, I’d like to see these companies — especially companies still in or going into bankruptcy — try more models:
* staying in print but splitting up the functions of the company andoutsourcing everything possible;
* investing in a widely distributed network of independent local and interest sites with the company adding value with curation and sales;
* creating a pure ad network;
* creating a very high quality product and — yes — charging a lot for it;
* creating a series of special-interest niche services and, in some cases, publications;
* creating the still mostly free but higher value craigslist with more curation for quality and more services;
* experimenting with new services for local merchants — especially those too small to ever have afforded big, inefficient newspapers — including helping them succeed through Google, Yelp, et al;
* creating citizen sales forces to scale while serving those small merchants;
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.
NEW YORK—According to a report published this week in American Journalism Review, 93 percent of all newspaper sales can now be attributed to kidnappers seeking to prove the day’s date in filmed ransom demands.
“Although the vast majority of Americans now get their news from the Internet or television, a small but loyal criminal element still purchases newspapers at a steady rate,” study author and Columbia journalism professor Linus Ridell said. “The sober authority of the printed word continues to hold value for those attempting to extort large sums of money from wealthy people who wish to see their loved ones alive again, and not chopped into pieces and left in steamer trunks on their doorsteps.”