Cultural attitudes to the integration of online editorial

Interesting piece by Paul Bradshaw in his Online Journalism Blog (OJB )

Computer assisted reporting has yet to truly hit journalistic culture. For most journalists the internet still represents an extension of the library and news wires – a place to browse for information on a story, or track down sources – and then leave.

But that was web 1.0, circa 1997. The real opportunity of web 2.0 – the web as a platform – is begging to be explored. While local journalism is supposed to be all about community, local journalists’ relationships with communities online are for the most part non-existent, or one-way. Online, it’s fair to say that you get what you give out. By contributing to the blogosphere, to Flickr and YouTube and Facebook, journalists will generate contacts, leads, contributors and readers.


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