Associated Northcliffe Digital claim 22 Million Reach, print and website combined readership up 17%.

Associated Northcliffe Digital (AND) claim their combined print and online reach is 17% more than previously reported. The de-duplicated readers total 22 million. There is some concern that the methods of reporting and measurement are unlike those being used by ABCe. It is probably a coincidence, but AND claim to have the details of “in excess of 22 million contactable customer records”: (http://www.and.co.uk/what/directmarketing2.html)

The research was carried out by Survey Interactive (http://www.surveyinteractive.co.uk/)

List of Associated Northcliffe Digital websites: http://www.and.co.uk/what/associatednewspapers2.html

 

MediaGuardian coverage: http://www.guardian.co.uk/media/2008/apr/15/dmgt.digitalmedia/print

 

 

Advertisements

Leave a comment

Filed under web

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s