“Innovate or obliterate”! Tampa Tribune

http://www.jessicadasilva.com/2008/07/02/its-worth-fighting-for/

Interesting post by Tampa Tribune intern Jessica da Silva over the speech by the Tribune editor in chief emphasizing hyper local web content as primary over the print edition of the paper.

She compared newspapers to the music industry. Having increased access to music has undermined the corporate giants of the music industry. They are not making money, but demand is just as high if not higher than it ever has been.

…She can see the trend in the industry: Innovate or obliterate. She stressed more than several times that if newspapers don’t change then NEWSPAPERS WILL DIE.

It’s hard, she admitted. Sometimes she feels temptation to get out of this business and join PricewaterhouseCoopers where she can have a decent salary and lifestyle. But then she thinks of the role of a news organization, and she knows she could never do that.

 

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