Jeff Jarvis on the WAN supported anti-search engine optimisation handcuffs

The most appalling moment at last week’s Online News Association meeting in Washington came when a representative of the World Association of Newspapers showed off a would-be “standard” for publishers to tell search engines what they may not do. He demonstrated how a news site marked up its content and then showed how a search engine — French, no surprise — followed the instructions. Et voilà: The news site’s content didn’t show up at all. And they were proud of this. I was frightened. They have created a system to hide news. (Our news.)



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