Are traditional news organisations failing to exploit Twitter?

This is a perfect example of how mainstream news orgs got so far behind on the web — they see the web as just another distribution channel for their own content. Open the chute and shovel the content in.

Scott Karp at publishing2: http://publishing2.com/2008/10/29/newsrooms-can-grow-twitter-followers-by-using-twitter-for-link-journalism/

“Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.” http://en.wikipedia.org/wiki/Twitter

It’s hard to see why anyone would bother following a twitter feed from a news organisation that is simply redirecting an RSS feed of their current headlines, after all, that’s what RSS is for? As Scott Karp points out – it’s probably more effective to have a real, opinionated, human journalist posting “tweets” that are more personal and interesting.

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