Are traditional news organisations failing to exploit Twitter?

This is a perfect example of how mainstream news orgs got so far behind on the web — they see the web as just another distribution channel for their own content. Open the chute and shovel the content in.

Scott Karp at publishing2:

“Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”

It’s hard to see why anyone would bother following a twitter feed from a news organisation that is simply redirecting an RSS feed of their current headlines, after all, that’s what RSS is for? As Scott Karp points out – it’s probably more effective to have a real, opinionated, human journalist posting “tweets” that are more personal and interesting.


Leave a comment

Filed under Uncategorized

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s