The deployment of mobile (cellphone) optimised websites amongst the regional press continues, with early reports of good traffic, from this Hold the front page article:
Hold The Front Page website story: http://www.holdthefrontpage.co.uk/news/081103briefs.shtml
“Birmingham Post editor Marc Reeves says the paper’s new ‘m-site’ has surpassed expectations in its first week. The Post is one of twelve Trinity Mirror regional dailies launching mobile phone companion sites over the next two months. Marc said: “We’ve set up specific feeds from our website, picking up the elements we want to go on the m-site. We’ll review as we go and add or take away feeds from more areas of the site.
Also, BBC Commissioning Research indicates that 16-24 year olds are more likely to download news onto their mobile than any other age group, in contrast to the purchase of newspapers in this group:
“Young people are the age group most likely to download News on their mobile phones – over a third of 15-24s claim to do so and 10% regularly.”