Mark Glaser: Ten ideas for saving newspapers

  1. Mark Glaser
    mediatwit Saving newspapers: 1. Do custom small print runs targeted to neighborhoods and interests. Not daily. 06 Jun 2009 from Tweetie
  2. Mark Glaser
    mediatwit Saving newspapers: 2. Become support for local writers, reporters and bloggers; help market them, sell their ads; decentralize operation 06 Jun 2009 from Tweetie
  3. Mark Glaser
    mediatwit Saving newspapers: 3. Replace circ, printing, print production staff with tech, SEO, community managers 06 Jun 2009 from Tweetie
  4. Mark Glaser
    mediatwit Saving newspapers: 4. Find out what the community wants in real face to face meetings, not focus groups. Then do what they want. 06 Jun 2009 from Tweetie
  5. Mark Glaser
    mediatwit Saving newspapers: 5. Utilize pro-am methods. Include community contributed content edited and vetted by pros. 06 Jun 2009 from Tweetie
  6. Mark Glaser
    mediatwit Saving newspapers: 6. Smart multimedia. Don’t do it just to do it. Use the right medium to tell the right story. 06 Jun 2009 from Tweetie
  7. Mark Glaser
    mediatwit Saving newspapers: 7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants, to directory listings. 06 Jun 2009 from Tweetie
  8. Mark Glaser
    mediatwit Saving newspapers: 8. Produce mapping and database projects. Employ or train journalist-hackers. 06 Jun 2009 from Tweetie
  9. Mark Glaser
    mediatwit Saving newspapers: 9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses. 06 Jun 2009 from Tweetie
  10. Mark Glaser
    mediatwit Saving newspapers: 10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone. 06 Jun 2009 from Tweetie

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