Category Archives: Marketing

“If you’re a newspaper group, your technology sucks.”

        
Roussel slide
Originally uploaded by jeffjarvis

Jeff Jarvis blogs about the New Business Models for News Summit at the Graduate School for Journalism (CUNY).

http://www.buzzmachine.com/2008/11/03/no-news-is-no-news-2/

As a result, we saw editorial and business people entering into frank conversations we don’t often hear, willing to reset assumptions and build new models. Included in that was a general acceptance that the cost structure of the news business is way too high and has to be cut. This slide from the Telegraph’s Edward Roussel resonated strongly in the room.

 

Roussel also said: “If you’re a newspaper group, your technology sucks.”

Just as Roussel was blunt and frank so was his fellow presenter on the topic of the disaggregated news organization, Dave Morgan, who quoted Gary Pruitt, CEO of McClatchy, from only the day before. Pruitt said: “We believe that the majority of the decline that we are currently seeing is cyclical and therefore temporary.” After heaping caveats of praise on Pruitt as an executive, Morgan called bullshit. Exactly so. We need tough, honest talk now.

 

Picture: Slide from Edward Roussel’s presentation at the New Business Models for News summit at CUNY posted by Jeff Jarvis (link: Jeff Jarvis’ flickr)

This interview with Tom Evslin, technology expert, is revealing as it provides a view of the industry and its attitudes from the outside:

Any industry under threat tries to cut its way to greatness. Particularly industries that have had a controlling situation for a period of time. When indsturies were essentially monopolies or they have a franchise it’s very hard for the owners or stockholders to realize the value is evaporating. Their first reaction is that these are temporary times and cutting back is a solution.

Often this is a good first reaction – because they were monopolies these companies typically have a lot of fat. But there comes a point where you can’t cut anymore. There is nothing left to cut and if you keep cutting the product gets damaged and its a downward spiral. That is Telecom, newspapers, and perhaps the car industry.

 

Tom Evslin interview: http://newsinnovation.com/2008/11/05/interview-with-tom-evslin/

More comment and video: http://newsinnovation.com/

 

Jeff Jarvis Presentation:

Innovative Web Video Journalism Panel – video stream of talks

 

View SlideShare presentation or Upload your own. (tags: cuny news)

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Why blog post titles are important: Rule 8 Misconstrued Meanings

A post on MarketingProfs relating to “Blended Search” which was unfortunately abbreviated in the title… but perhaps Search Engine Optimisation is actually BS?

oh, Blended Search? ah yes that's what you meant
oh, Blended Search? ah yes that’s what you meant

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What others think of your brand

If you wanted to find out what the value of a brand is perhaps a reasonable starting point would be what people think when they see your brand. That’s what the site BrandTags does, it invites people to tag a brand and then shows you the results from all these first impressions.

This is a new site, and the brands are a little American centric, but it’s interesting to see how your perception matches with everyone else – the results are displayed in the usual Tag Cloud method where the larger a tag word is displayed the more popular it it is.

http://www.brandtags.net/

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Are your readers MidBritains?

BMRB and Associated have publishe a major report on what they term as “super consumers” the Mid Britains.

Details have been published on a dedicated site: http://www.modernmidbritain.com/ 

The first edition of the MidBritain report was launched on 28th April 2008, and is intended to provide an insight into the confidence levels and intentions of this market grouping.

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Prepaid payment card for the Times

Following from the launch by the Daily Mirror of the prepaid Maestro payment card “Quidity” News International is launching a prepaid card linked to the Times.

The Evening Standard has a reward card called Eros which can be used for purchasing the Standard at a discount. 

Related links:

Eros card details.

NI Sun prepaid payment card

Times Payment Card

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Reading the purchaser’s mind

By using the recent developments in fMRI (functional magnetic resonance imaging – http://en.wikipedia.org/wiki/Fmri ) scanning, marketers are now looking at the implications of directly observing which parts of the brain “light up” when someone is making purchasing decisions…

“By watching how different neural circuits light up or go dark during the buying process, the researchers found they could predict whether a person would end up purchasing a product or passing it up. They concluded, after further analysis of the results, that “the ability of brain activation to predict purchasing would generalise to other purchasing scenarios”. ” (MediaGuardian)

MediaGuardian (requires registration) article by Nick Carr: http://www.guardian.co.uk/technology/2008/apr/03/news.advertising/print

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