The print versions of paid-for national newspapers saw further declines in estimated readers in the year up to March 2015, according to the latest set of National Readership Survey (NRS) figures.*
But audiences at most titles enjoyed huge, and in most cases, spectacular, rises in digital readerships.
The other notable feature in the statistics is the large increase in print readership for the two main free titles, the London Evening Standard – up 25% on the previous year – and Metro, up 8%.
Category Archives: web
– The future of news may lie in digital devices like the iPad and Kindle — if publishers can remake their product and improve their means of reaching customers. “I think papers could better exploit the data they have,” he says in the article. “They need better contextual targeting and ad-effectiveness measurement.”
– Publishers aren’t providing what’s monetarily valuable. “The verticals that drive traffic are things like sports, weather and current news, but the money is in things like travel and shopping,” Varian says in the article. “Pure news is the unique product that newspapers provide, but it is very hard to monetize.”
– Pay walls won’t work.
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.
NEW YORK—According to a report published this week in American Journalism Review, 93 percent of all newspaper sales can now be attributed to kidnappers seeking to prove the day’s date in filmed ransom demands.
“Although the vast majority of Americans now get their news from the Internet or television, a small but loyal criminal element still purchases newspapers at a steady rate,” study author and Columbia journalism professor Linus Ridell said. “The sober authority of the printed word continues to hold value for those attempting to extort large sums of money from wealthy people who wish to see their loved ones alive again, and not chopped into pieces and left in steamer trunks on their doorsteps.”
According to a circular sent to members of the Chartered Institute of Public Relations, and seen by Press Gazette, the NLA will be introducing a new form of licence from 1 September to regulate “web aggregator services (such as Meltwater) that forward links to newspaper websites and for press cuttings agencies undertaking this type of activity”.
From January 2010, the licence charges will also apply to PR practitioners and “other organisations forwarding links to newspaper websites as part of their commercial activity”. (Press Gazette)
Press Gazette article
NLA Press Release
The new service, called eClipsweb, will offer a complete feed of newspapers’ online content direct to cuttings aggregators and press cuttings agencies. Powered directly from newspapers’ own content-management systems, eClipsweb will make web-based media monitoring faster and richer and provide a permanent record for PR and communications professionals.
The NLA will also extend its licensing remit to cover local and national newspapers’ web content from September, with charging taking effect from January.
David Pugh, managing director of the NLA, said: “We have two aims: to contribute to the growth of web monitoring; and to protect the rights of publishers. Research shows that 23% of newspapers’ online content never appears in print and that the internet is growing in influence as a resource for news. So it’s vital to have comprehensive monitoring coverage of newspapers’ websites – and vital that the publishers are properly rewarded for their work.”
From September 2009, web aggregators that charge clients for their services will require a NLA licence and be charged from January 2010, The press cuttings agencies that either ‘scrape’ content themselves or buy in services from aggregators will also be licensed and charged. Client companies that receive & forward links from these commercial aggregators within their organisation will also require a licence.
David Pugh added: “We have consulted extensively across the industry – the incremental charges for web cuttings will be low and manageable. I stress this is not about individuals sharing links – we think that’s great for newspapers and promoting their websites and their readership. What we are doing is making sure that newspapers are rewarded fairly for professional use of their web content. Source
Merlin Mann on comments as valuable interaction:
Every consultard who announces “Comments!” are the magic bullet for news sites should publicly read them aloud for one 8-hour day each week.
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