Before it is too late, I’d like to see these companies — especially companies still in or going into bankruptcy — try more models:
* staying in print but splitting up the functions of the company andoutsourcing everything possible;
* investing in a widely distributed network of independent local and interest sites with the company adding value with curation and sales;
* creating a pure ad network;
* creating a very high quality product and — yes — charging a lot for it;
* creating a series of special-interest niche services and, in some cases, publications;
* creating the still mostly free but higher value craigslist with more curation for quality and more services;
* experimenting with new services for local merchants — especially those too small to ever have afforded big, inefficient newspapers — including helping them succeed through Google, Yelp, et al;
* creating citizen sales forces to scale while serving those small merchants;
Tag Archives: culture
Drole musings on the future of newspapers…
And why wouldn’t younger folks want to read newspapers, what with our frequent hard-hitting opinion pieces decrying the younger generation’s educational shortcomings, slovenly style of dress, cavalier attitude toward drug use, risky sexual behavior, bad driving habits and overuse of the word “like”? Why, one ignorant newspaper columnist even recently accused young people of an unhealthy interest in tattoos and piercings. What young person wouldn’t want to pay $100 a year to have all that delivered to their doorstep every morning?
Malcolm Fleschner: You Done With That Paper? (Full article)
Interesting piece by Paul Bradshaw in his Online Journalism Blog (OJB )
Computer assisted reporting has yet to truly hit journalistic culture. For most journalists the internet still represents an extension of the library and news wires – a place to browse for information on a story, or track down sources – and then leave.
But that was web 1.0, circa 1997. The real opportunity of web 2.0 – the web as a platform – is begging to be explored. While local journalism is supposed to be all about community, local journalists’ relationships with communities online are for the most part non-existent, or one-way. Online, it’s fair to say that you get what you give out. By contributing to the blogosphere, to Flickr and YouTube and Facebook, journalists will generate contacts, leads, contributors and readers.