Tag Archives: editorial

Trinity Mirror Midlands: Editorial transformation could lead to 65 redundancies

Trinity Mirror has announced a dramatic series of changes to the structure of their Midlands operation.

A centralised editorial “multimedia” hub in Birmingham and Coventry, covering the production of the Birmingham Post, Birmingham Evening Mail, Coventry Telegraph and Sunday Mercury. This approach has already been successfully established in other Trinity Mirror regional areas such as the Liverpool based NW2 and Cardiff Media Wales publishing centres. A new £7.5m web based CMS (content management system) for the newsroom called ContentWatch, which will enable repurposing of content across print and web media. One hub will be based at the existing Fort Dunlop press site. Editorial roles will be multi skilled which brings both opportunities for personal growth and unfortunately a period of uncertainty and stress for those involved. 


There are potentially 65 redundancies in editorial as part of the restructuring as all three hundred existing editorial roles have been made redundant with staff to re apply for the new multi skilled roles, but with around 65 fewer posts available.


Disposal or possible closure of two paid for weekly titles in Long Eaton and four free weeklies serving the Northampton area.


The Birmingham Post will move from a six day broadsheet to a business focussed Monday to Friday tabloid. (JD 2007 Mon-Sat ABC: 12,549 copies, 3,543 distributed as free) .


Has a tipping point been reached for the traditional individual newsroom silos and token web integration? 

To put it even more bluntly, the internet has contributed to falls in newspaper sales over the years, which means a revenue loss. While we’ve stemmed the level of this decline in recent years at the Mail and on the Sunday Mercury, the current economic climate has exacerbated the revenue loss in the form of less advertising.

I’ve seen the figures, and we can simply no longer afford to exist as sister Midland titles is silos (ie: with the MailThe Birmingham Post and the Sunday Mercury, etc having their own management, writers and production departments working separately).

We have to share content, share production and cleverly approach management of titles’ planning so that we do this while at the same time maintaining brand values. That’s what our plan – referred to in the above link – intends to do.

Steve Dyson, Birmingham Mail editor, in his blog 






Press Gazette:



Hold The Front Page



BBC News Online




Filed under Regional Press, web

Let Google be your pressroom and a local paper doesn’t need a local site?

Newspapers are in the wrong businesses. They should no longer be in the manufacturing and distribution businesses — which have become heavy cost yokes — and should no longer try to be in the technology business. They’re bad at it.

Jeff Jarvis, Prof. of Journalism, in this Buzzmachine article.
Today’s newspapers invest in their web sites out of vanity and from an inability to get their heads out of the geographically defined markets of the past. They have a “local paper” so they assume they need a “local site.” Bull. Developing and maintaining a web site is expensive and reduces the funds available to support the journalism and community building. All but the largest papers should be sharing their websites, computer technology, etc. If you think you need SQL and HTML people on full-time staff, then you’re probably not understanding what it will take it succeed in the future.
Bob Wyman in conversation with Jeff Jarvis. Bob Wyman founder of Pub Sub, worked for DEC, Microsoft and now Google. LinkedIn profile.
Bob Wyman addresses the missed opportunity by newspapers to develop online classifieds in this post on his blog, as I may think.
Should the newspapers try at this late date to recover the online classified business? No. That would be, I am sure, a hopeless task. The opportunity is lost, the window closed. You can only fight economics temporarily and then only at specific moments in the development of an economy or market. The time for this particular battle is long over. For a newspaper to build an online classified business today would be sort of like someone building a new Internet Service Provider to compete with the phone or cable companies… It’s just not worth the bother unless the technology is distinctly and greatly different.

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Filed under web

Young Journalist’s Downing Street Petition



ADRIAN Sudbury is a 26-year-old journalist who has battled two forms of leukaemia for the past 18 months. His treatment included a bone marrow transplant. Sadly for him, it failed and he has been given weeks to live. There are 7,000 people out there waiting for a transplant right now. Adrian is using his final weeks to raise awareness of the need for more people to register as bone marrow donors. He wants better education in schools, colleges and other education institutions about how to become a donor and why it is important. This system is in place in Germany – a country with one of the fullest donor registers. Adrian wants the Government to require educational institutions to commit to including these issues in either the curriculum or pastoral care programme. If you agree, please sign your name and help support a brave man in his campaign.


Adrian’s excellent and inspiring blog is here:


Adrian Sudbury has been a reporter for both the Huddersfield Express and Chronicle Series and the Huddersfield Examiner. In November 2006 the 25-year-old was promoted to digital journalist, effectively editing the new-look Examiner website. Just two days into his new role he became seriously ill and called in sick. A week later he drove himself to A&E and was eventually diagnosed with leukaemia. It was then identified that he actually has two distinct types of the disease running at the same time. According to the medical literature he is the only person in the world to have this condition. As such, it has not been possible to offer Adrian a prognosis. Here he shares his experiences of the disease and his treatment.

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Filed under Regional Press

Newsroom Barometer 2008: all news will be free…


Some key findings:

Majority of those surveyed believe newsrooms will be integrated/multimedia within five years

56% believe news will be free, online or in print, in future.

44% believe online will be the main platform for news in the future.

53% of editors claim to have an integrated newsroom.

Two thirds believe some editorial functions will be outsourced.

More than 700 editors and senior executives from 120 countries were surveyed in March 2008. The Newsroom Barometer first annual survey was conducted by Zogby International for the World Editors Forum and Reuters.

In-depth coverage here from the Editors Weblog.

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Filed under web

MediaStorm Multimedia – Powerful Journalism

MediaStorm is a high impact, high quality multimedia series of news stories or features: encapsulated well in this Apple promotional article.

“A MediaStorm story can be like a flipbook, a series of stills strung together in sequence that animate an idea. But some are also sprinkled with storytelling video. “We work hard to make the seamless transition between the power of a still image and the immediacy of video,” says Storm. “

MediaStorm integrates a Flash heavy, but impressive site with excellent imagery, concentrating on documentary portraits.

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The important difference between online headlines and print headlines.

Just as a newsbill is an advertisement, not an informational headline, and requires a different approach to a traditional print headline; online headlines must take into account that they will be the primary hook for reader searches. The syntax of online headlines is fundamentally about what will make sense to someone searching and scanning a summary of results… so the initial audience is actually a search bot from Google, or Yahoo! Slurp, not a human being. (Search bots are the pieces of code which are programmed to crawl web pages and help search engines to index content).

There’s a brief article about this topic on the editorsweblog, with the emphasis on SEO (search engine optimisation).


and following from that piece, the Journalism Iconoclast covers the topic in detail:


The New York Times published a good article about making headlines Google-friendly a couple of years ago:




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Cultural attitudes to the integration of online editorial

Interesting piece by Paul Bradshaw in his Online Journalism Blog (OJB )


Computer assisted reporting has yet to truly hit journalistic culture. For most journalists the internet still represents an extension of the library and news wires – a place to browse for information on a story, or track down sources – and then leave.

But that was web 1.0, circa 1997. The real opportunity of web 2.0 – the web as a platform – is begging to be explored. While local journalism is supposed to be all about community, local journalists’ relationships with communities online are for the most part non-existent, or one-way. Online, it’s fair to say that you get what you give out. By contributing to the blogosphere, to Flickr and YouTube and Facebook, journalists will generate contacts, leads, contributors and readers.

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