Tag Archives: Marketing

Why blog post titles are important: Rule 8 Misconstrued Meanings

A post on MarketingProfs relating to “Blended Search” which was unfortunately abbreviated in the title… but perhaps Search Engine Optimisation is actually BS?

oh, Blended Search? ah yes that's what you meant
oh, Blended Search? ah yes that’s what you meant

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What others think of your brand

If you wanted to find out what the value of a brand is perhaps a reasonable starting point would be what people think when they see your brand. That’s what the site BrandTags does, it invites people to tag a brand and then shows you the results from all these first impressions.

This is a new site, and the brands are a little American centric, but it’s interesting to see how your perception matches with everyone else – the results are displayed in the usual Tag Cloud method where the larger a tag word is displayed the more popular it it is.

http://www.brandtags.net/

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Are your readers MidBritains?

BMRB and Associated have publishe a major report on what they term as “super consumers” the Mid Britains.

Details have been published on a dedicated site: http://www.modernmidbritain.com/ 

The first edition of the MidBritain report was launched on 28th April 2008, and is intended to provide an insight into the confidence levels and intentions of this market grouping.

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Reading the purchaser’s mind

By using the recent developments in fMRI (functional magnetic resonance imaging – http://en.wikipedia.org/wiki/Fmri ) scanning, marketers are now looking at the implications of directly observing which parts of the brain “light up” when someone is making purchasing decisions…

“By watching how different neural circuits light up or go dark during the buying process, the researchers found they could predict whether a person would end up purchasing a product or passing it up. They concluded, after further analysis of the results, that “the ability of brain activation to predict purchasing would generalise to other purchasing scenarios”. ” (MediaGuardian)

MediaGuardian (requires registration) article by Nick Carr: http://www.guardian.co.uk/technology/2008/apr/03/news.advertising/print

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