The print versions of paid-for national newspapers saw further declines in estimated readers in the year up to March 2015, according to the latest set of National Readership Survey (NRS) figures.*
But audiences at most titles enjoyed huge, and in most cases, spectacular, rises in digital readerships.
The other notable feature in the statistics is the large increase in print readership for the two main free titles, the London Evening Standard – up 25% on the previous year – and Metro, up 8%.
Tag Archives: national
BMRB and Associated have publishe a major report on what they term as “super consumers” the Mid Britains.
Details have been published on a dedicated site: http://www.modernmidbritain.com/
The first edition of the MidBritain report was launched on 28th April 2008, and is intended to provide an insight into the confidence levels and intentions of this market grouping.
Following from the launch by the Daily Mirror of the prepaid Maestro payment card “Quidity” News International is launching a prepaid card linked to the Times.
The Evening Standard has a reward card called Eros which can be used for purchasing the Standard at a discount.
Eros card details.
NI Sun prepaid payment card
Times Payment Card