Tag Archives: national

Print readership continues to fall, large rises in digital readership

The print versions of paid-for national newspapers saw further declines in estimated readers in the year up to March 2015, according to the latest set of National Readership Survey (NRS) figures.*

But audiences at most titles enjoyed huge, and in most cases, spectacular, rises in digital readerships.

The other notable feature in the statistics is the large increase in print readership for the two main free titles, the London Evening Standard – up 25% on the previous year – and Metro, up 8%.

Guardian Media

NRS UK ONNLINE

Advertisements

Leave a comment

Filed under web

Are your readers MidBritains?

BMRB and Associated have publishe a major report on what they term as “super consumers” the Mid Britains.

Details have been published on a dedicated site: http://www.modernmidbritain.com/ 

The first edition of the MidBritain report was launched on 28th April 2008, and is intended to provide an insight into the confidence levels and intentions of this market grouping.

Leave a comment

Filed under Marketing

Prepaid payment card for the Times

Following from the launch by the Daily Mirror of the prepaid Maestro payment card “Quidity” News International is launching a prepaid card linked to the Times.

The Evening Standard has a reward card called Eros which can be used for purchasing the Standard at a discount. 

Related links:

Eros card details.

NI Sun prepaid payment card

Times Payment Card

Leave a comment

Filed under Marketing