Tag Archives: online

Newspaper Licensing Agency instigates bold plan to hasten death of newspapers.

According to a circular sent to members of the Chartered Institute of Public Relations, and seen by Press Gazette, the NLA will be introducing a new form of licence from 1 September to regulate “web aggregator services (such as Meltwater) that forward links to newspaper websites and for press cuttings agencies undertaking this type of activity”.

From January 2010, the licence charges will also apply to PR practitioners and “other organisations forwarding links to newspaper websites as part of their commercial activity”. (Press Gazette)

Jeff Jarvis comments on NLA via Twitter

Jeff Jarvis comments on NLA via Twitter

Press Gazette article

NLA Press Release

The new service, called eClipsweb, will offer a complete feed of newspapers’ online content direct to cuttings aggregators and press cuttings agencies. Powered directly from newspapers’ own content-management systems, eClipsweb will make web-based media monitoring faster and richer and provide a permanent record for PR and communications professionals.

The NLA will also extend its licensing remit to cover local and national newspapers’ web content from September, with charging taking effect from January.

David Pugh, managing director of the NLA, said: “We have two aims: to contribute to the growth of web monitoring; and to protect the rights of publishers. Research shows that 23% of newspapers’ online content never appears in print and that the internet is growing in influence as a resource for news. So it’s vital to have comprehensive monitoring coverage of newspapers’ websites – and vital that the publishers are properly rewarded for their work.”

From September 2009, web aggregators that charge clients for their services will require a NLA licence and be charged from January 2010, The press cuttings agencies that either ‘scrape’ content themselves or buy in services from aggregators will also be licensed and charged. Client companies that receive & forward links from these commercial aggregators within their organisation will also require a licence.

David Pugh added: “We have consulted extensively across the industry – the incremental charges for web cuttings will be low and manageable. I stress this is not about individuals sharing links – we think that’s great for newspapers and promoting their websites and their readership.  What we are doing is making sure that newspapers are rewarded fairly for professional use of their web content. Source


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Planning to charge for content? Watch this.


Tweet from Jeff Jarvis

Tweet from Jeff Jarvis




From Jeff Jarvis, referenced in the video:


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Newsroom Barometer 2008: all news will be free…


Some key findings:

Majority of those surveyed believe newsrooms will be integrated/multimedia within five years

56% believe news will be free, online or in print, in future.

44% believe online will be the main platform for news in the future.

53% of editors claim to have an integrated newsroom.

Two thirds believe some editorial functions will be outsourced.

More than 700 editors and senior executives from 120 countries were surveyed in March 2008. The Newsroom Barometer first annual survey was conducted by Zogby International for the World Editors Forum and Reuters.

In-depth coverage here from the Editors Weblog.

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MediaStorm Multimedia – Powerful Journalism

MediaStorm is a high impact, high quality multimedia series of news stories or features: encapsulated well in this Apple promotional article.

“A MediaStorm story can be like a flipbook, a series of stills strung together in sequence that animate an idea. But some are also sprinkled with storytelling video. “We work hard to make the seamless transition between the power of a still image and the immediacy of video,” says Storm. “

MediaStorm integrates a Flash heavy, but impressive site with excellent imagery, concentrating on documentary portraits.

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The important difference between online headlines and print headlines.

Just as a newsbill is an advertisement, not an informational headline, and requires a different approach to a traditional print headline; online headlines must take into account that they will be the primary hook for reader searches. The syntax of online headlines is fundamentally about what will make sense to someone searching and scanning a summary of results… so the initial audience is actually a search bot from Google, or Yahoo! Slurp, not a human being. (Search bots are the pieces of code which are programmed to crawl web pages and help search engines to index content).

There’s a brief article about this topic on the editorsweblog, with the emphasis on SEO (search engine optimisation).


and following from that piece, the Journalism Iconoclast covers the topic in detail:


The New York Times published a good article about making headlines Google-friendly a couple of years ago:




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Cultural attitudes to the integration of online editorial

Interesting piece by Paul Bradshaw in his Online Journalism Blog (OJB )


Computer assisted reporting has yet to truly hit journalistic culture. For most journalists the internet still represents an extension of the library and news wires – a place to browse for information on a story, or track down sources – and then leave.

But that was web 1.0, circa 1997. The real opportunity of web 2.0 – the web as a platform – is begging to be explored. While local journalism is supposed to be all about community, local journalists’ relationships with communities online are for the most part non-existent, or one-way. Online, it’s fair to say that you get what you give out. By contributing to the blogosphere, to Flickr and YouTube and Facebook, journalists will generate contacts, leads, contributors and readers.

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