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Save the newspaper!

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Newspaper Licensing Agency instigates bold plan to hasten death of newspapers.

According to a circular sent to members of the Chartered Institute of Public Relations, and seen by Press Gazette, the NLA will be introducing a new form of licence from 1 September to regulate “web aggregator services (such as Meltwater) that forward links to newspaper websites and for press cuttings agencies undertaking this type of activity”.

From January 2010, the licence charges will also apply to PR practitioners and “other organisations forwarding links to newspaper websites as part of their commercial activity”. (Press Gazette)

Jeff Jarvis comments on NLA via Twitter

Jeff Jarvis comments on NLA via Twitter

Press Gazette article

NLA Press Release

The new service, called eClipsweb, will offer a complete feed of newspapers’ online content direct to cuttings aggregators and press cuttings agencies. Powered directly from newspapers’ own content-management systems, eClipsweb will make web-based media monitoring faster and richer and provide a permanent record for PR and communications professionals.

The NLA will also extend its licensing remit to cover local and national newspapers’ web content from September, with charging taking effect from January.

David Pugh, managing director of the NLA, said: “We have two aims: to contribute to the growth of web monitoring; and to protect the rights of publishers. Research shows that 23% of newspapers’ online content never appears in print and that the internet is growing in influence as a resource for news. So it’s vital to have comprehensive monitoring coverage of newspapers’ websites – and vital that the publishers are properly rewarded for their work.”

From September 2009, web aggregators that charge clients for their services will require a NLA licence and be charged from January 2010, The press cuttings agencies that either ‘scrape’ content themselves or buy in services from aggregators will also be licensed and charged. Client companies that receive & forward links from these commercial aggregators within their organisation will also require a licence.

David Pugh added: “We have consulted extensively across the industry – the incremental charges for web cuttings will be low and manageable. I stress this is not about individuals sharing links – we think that’s great for newspapers and promoting their websites and their readership.  What we are doing is making sure that newspapers are rewarded fairly for professional use of their web content. Source

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Mark Glaser: Ten ideas for saving newspapers

  1. Mark Glaser
    mediatwit Saving newspapers: 1. Do custom small print runs targeted to neighborhoods and interests. Not daily. 06 Jun 2009 from Tweetie
  2. Mark Glaser
    mediatwit Saving newspapers: 2. Become support for local writers, reporters and bloggers; help market them, sell their ads; decentralize operation 06 Jun 2009 from Tweetie
  3. Mark Glaser
    mediatwit Saving newspapers: 3. Replace circ, printing, print production staff with tech, SEO, community managers 06 Jun 2009 from Tweetie
  4. Mark Glaser
    mediatwit Saving newspapers: 4. Find out what the community wants in real face to face meetings, not focus groups. Then do what they want. 06 Jun 2009 from Tweetie
  5. Mark Glaser
    mediatwit Saving newspapers: 5. Utilize pro-am methods. Include community contributed content edited and vetted by pros. 06 Jun 2009 from Tweetie
  6. Mark Glaser
    mediatwit Saving newspapers: 6. Smart multimedia. Don’t do it just to do it. Use the right medium to tell the right story. 06 Jun 2009 from Tweetie
  7. Mark Glaser
    mediatwit Saving newspapers: 7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants, to directory listings. 06 Jun 2009 from Tweetie
  8. Mark Glaser
    mediatwit Saving newspapers: 8. Produce mapping and database projects. Employ or train journalist-hackers. 06 Jun 2009 from Tweetie
  9. Mark Glaser
    mediatwit Saving newspapers: 9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses. 06 Jun 2009 from Tweetie
  10. Mark Glaser
    mediatwit Saving newspapers: 10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone. 06 Jun 2009 from Tweetie

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Esquire magazine’s E-Ink cover for their 75th Anniversary issue

Video here: http://www.esquire.com/the-side/video/e-ink-cover-video

Evidently it’s still early days in the progress of this potentially ground breaking technology but it’s an impressive first move.

When e-ink becomes more commonplace it’s likely that the novelty will wear off (think of the National Geographic hologram cover) and more useful purposes will be devised. The Minority Report style self updating newspapers suddenly don’t look that far off. Or, more depressingly, incredibly annoying animated advertising on any flat surface you can see…

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The Telegraph drops MS Office for Google Apps

The Telegraph Media Group is swapping 1400 users of Microsoft Office over to Google applications, including the use of Google’s Gmail for email. This action follows a successful trial of the web based apps from Google. Google applications provide another free alternative to MS Office, with word processing, presentation and spreadsheet creation available online or offline using Google Gears. Although the word processing part of Google applications, Google Docs is powerful; advanced users have found the spreadsheet limited in  its functions and capability.

http://www.itpro.co.uk/604644/telegraph-swaps-microsoft-office-for-google-apps

Google Docs has recently added 300 new templates: Merlin Mann describes his favourites

Google Docs reviewed

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