Tag Archives: trends
Before it is too late, I’d like to see these companies — especially companies still in or going into bankruptcy — try more models:
* staying in print but splitting up the functions of the company andoutsourcing everything possible;
* investing in a widely distributed network of independent local and interest sites with the company adding value with curation and sales;
* creating a pure ad network;
* creating a very high quality product and — yes — charging a lot for it;
* creating a series of special-interest niche services and, in some cases, publications;
* creating the still mostly free but higher value craigslist with more curation for quality and more services;
* experimenting with new services for local merchants — especially those too small to ever have afforded big, inefficient newspapers — including helping them succeed through Google, Yelp, et al;
* creating citizen sales forces to scale while serving those small merchants;
Drole musings on the future of newspapers…
And why wouldn’t younger folks want to read newspapers, what with our frequent hard-hitting opinion pieces decrying the younger generation’s educational shortcomings, slovenly style of dress, cavalier attitude toward drug use, risky sexual behavior, bad driving habits and overuse of the word “like”? Why, one ignorant newspaper columnist even recently accused young people of an unhealthy interest in tattoos and piercings. What young person wouldn’t want to pay $100 a year to have all that delivered to their doorstep every morning?
Malcolm Fleschner: You Done With That Paper? (Full article)
Satirical comedy by Alistair Beaton. Old hacks meet new media in the newspaper industry. With Robert Lindsay and Alex Jennings.
Via BBC iPlayer or live (see link for timings)
What survival strategies should these dailies adopt? If some papers don’t survive, how will readers get news about the local school board or county executive?
- Nicholas Lemann, dean of Columbia Journalism School
- Joel Kramer, editor of MinnPost.com
- Steven Brill, founder of The American Lawyer magazine
- Geneva Overholser, Annenberg School of Journalism
- Craig Newmark, founder of craigslist.org
- Andrew Keen, author
- Edward M. Fouhy, founding editor of Stateline.org
- Rick Rodriguez, former editor of The Sacramento Bee