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Save the newspaper!

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Jeff Jarvis on the US newspapers squandering their bankruptcy

Before it is too late, I’d like to see these companies — especially companies still in or going into bankruptcy — try more models:
* staying in print but splitting up the functions of the company andoutsourcing everything possible;
* investing in a widely distributed network of independent local and interest sites with the company adding value with curation and sales;
* creating a pure ad network;
* creating a very high quality product and — yes — charging a lot for it;
* creating a series of special-interest niche services and, in some cases, publications;
* creating the still mostly free but higher value craigslist with more curation for quality and more services;
* experimenting with new services for local merchants — especially those too small to ever have afforded big, inefficient newspapers — including helping them succeed through Google, Yelp, et al;
* creating citizen sales forces to scale while serving those small merchants;

Full Article at Buzz Machine

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Malcolm Fleschner: You Done With That Paper?

Drole musings on the future of newspapers…

And why wouldn’t younger folks want to read newspapers, what with our frequent hard-hitting opinion pieces decrying the younger generation’s educational shortcomings, slovenly style of dress, cavalier attitude toward drug use, risky sexual behavior, bad driving habits and overuse of the word “like”? Why, one ignorant newspaper columnist even recently accused young people of an unhealthy interest in tattoos and piercings. What young person wouldn’t want to pay $100 a year to have all that delivered to their doorstep every morning?

Malcolm Fleschner: You Done With That Paper? (Full article)

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Mark Glaser: Ten ideas for saving newspapers

  1. Mark Glaser
    mediatwit Saving newspapers: 1. Do custom small print runs targeted to neighborhoods and interests. Not daily. 06 Jun 2009 from Tweetie
  2. Mark Glaser
    mediatwit Saving newspapers: 2. Become support for local writers, reporters and bloggers; help market them, sell their ads; decentralize operation 06 Jun 2009 from Tweetie
  3. Mark Glaser
    mediatwit Saving newspapers: 3. Replace circ, printing, print production staff with tech, SEO, community managers 06 Jun 2009 from Tweetie
  4. Mark Glaser
    mediatwit Saving newspapers: 4. Find out what the community wants in real face to face meetings, not focus groups. Then do what they want. 06 Jun 2009 from Tweetie
  5. Mark Glaser
    mediatwit Saving newspapers: 5. Utilize pro-am methods. Include community contributed content edited and vetted by pros. 06 Jun 2009 from Tweetie
  6. Mark Glaser
    mediatwit Saving newspapers: 6. Smart multimedia. Don’t do it just to do it. Use the right medium to tell the right story. 06 Jun 2009 from Tweetie
  7. Mark Glaser
    mediatwit Saving newspapers: 7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants, to directory listings. 06 Jun 2009 from Tweetie
  8. Mark Glaser
    mediatwit Saving newspapers: 8. Produce mapping and database projects. Employ or train journalist-hackers. 06 Jun 2009 from Tweetie
  9. Mark Glaser
    mediatwit Saving newspapers: 9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses. 06 Jun 2009 from Tweetie
  10. Mark Glaser
    mediatwit Saving newspapers: 10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone. 06 Jun 2009 from Tweetie

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Electric Ink on BBC Radio Four

Satirical comedy by Alistair Beaton. Old hacks meet new media in the newspaper industry. With Robert Lindsay and Alex Jennings.

http://www.bbc.co.uk/programmes/b00kq62n

Via BBC iPlayer or live (see link for timings)

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Planning to charge for content? Watch this.

 

Tweet from Jeff Jarvis

Tweet from Jeff Jarvis

 

 

 

From Jeff Jarvis, referenced in the video:

 

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NYT debate: Battle plans for Newspapers

http://roomfordebate.blogs.nytimes.com/2009/02/10/battle-plans-for-newspapers/

 

What survival strategies should these dailies adopt? If some papers don’t survive, how will readers get news about the local school board or county executive?

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