Tag Archives: Trinity

Trinity Mirror Midlands: Editorial transformation could lead to 65 redundancies

Trinity Mirror has announced a dramatic series of changes to the structure of their Midlands operation.

A centralised editorial “multimedia” hub in Birmingham and Coventry, covering the production of the Birmingham Post, Birmingham Evening Mail, Coventry Telegraph and Sunday Mercury. This approach has already been successfully established in other Trinity Mirror regional areas such as the Liverpool based NW2 and Cardiff Media Wales publishing centres. A new £7.5m web based CMS (content management system) for the newsroom called ContentWatch, which will enable repurposing of content across print and web media. One hub will be based at the existing Fort Dunlop press site. Editorial roles will be multi skilled which brings both opportunities for personal growth and unfortunately a period of uncertainty and stress for those involved. 


There are potentially 65 redundancies in editorial as part of the restructuring as all three hundred existing editorial roles have been made redundant with staff to re apply for the new multi skilled roles, but with around 65 fewer posts available.


Disposal or possible closure of two paid for weekly titles in Long Eaton and four free weeklies serving the Northampton area.


The Birmingham Post will move from a six day broadsheet to a business focussed Monday to Friday tabloid. (JD 2007 Mon-Sat ABC: 12,549 copies, 3,543 distributed as free) .


Has a tipping point been reached for the traditional individual newsroom silos and token web integration? 

To put it even more bluntly, the internet has contributed to falls in newspaper sales over the years, which means a revenue loss. While we’ve stemmed the level of this decline in recent years at the Mail and on the Sunday Mercury, the current economic climate has exacerbated the revenue loss in the form of less advertising.

I’ve seen the figures, and we can simply no longer afford to exist as sister Midland titles is silos (ie: with the MailThe Birmingham Post and the Sunday Mercury, etc having their own management, writers and production departments working separately).

We have to share content, share production and cleverly approach management of titles’ planning so that we do this while at the same time maintaining brand values. That’s what our plan – referred to in the above link – intends to do.

Steve Dyson, Birmingham Mail editor, in his blog 






Press Gazette:



Hold The Front Page



BBC News Online




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Trinity Mirror Share Price falls 25% after Profit forecast warning

Trinity Mirror saw its share price fall by as much as 29% following the reaction to its warning of profits down by 10%. The profit warning preceds the interim results due on 31st July 2008.

Sly Bailey, the chief executive of Trinity Mirror, said: “We can’t defy the gravity of the advertising market, or the economy. All we can do is understand and react to what is going on, building our digital business and managing our cost base.” (Times 30.06.2008)

 In 2005, the share price was over 800, it stands on 30th June at 110. Share price (Yahoo) (long term)

Advertisement revenues in Trinity Mirror’s regional papers for houses, cars and jobs have fallen particularly sharply, as the economy has slowed and the housing market tumbled. Revenue from property ads fell 17.1 per cent in the half-year, while motor ads were down 17.5 per cent and recruitment fell 8.4 per cent.  (FT Maggie Urry, 30.06.2008)

Trinity Mirror trading update in full.

MediaGuardian coverage

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Eight loss making weeklies to close in the Midlands

Eight Trinity Mirror titles are to be closed in the Derby and Peterborough areas. Twenty three employees are likely to be made redundant.

On the Hold the Front Page Website there’s an interesting perspective from Nick Hudson, former Group Editor. Hold the front Page article.

Steve Brown, regional managing director of Trinity Mirror Midlands, said: “It is a very sad day when newspaper titles close and we looked hard at alternative measures to try and prevent this decision.

“However, the remaining titles in the Trinity Mirror Midlands marketplace remain strong and the management team is focused on continuing to grow audiences and products across the rest of the region.” (Hold the Front Page)


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